Culture and history

The historical roots of Benin go back to the kingdom of Dahomey and a variety of ethnocultural practices, where fate and luck were treated with respect and caution.

In the colonial and post-war periods, the lottery culture was strengthened according to the francophone model, and betting points became part of the urban life of Cotonou and Porto Novo.

Today, popular culture focuses on football: bets and forecasts are discussed in bars and markets, and the mobile Internet has transferred the game to smartphones.

At the same time, religious and family norms are strong, calling for moderation and responsibility.

The visual identity of entertainment venues combines French, African motifs and local holidays; public debate balances between economic benefits (jobs, taxes) and concern for social impact.