Economics and statistics

Benin's gambling market is small and mobile-first: the main revenue is formed by bets and online slots via smartphones, settlements are predominantly made to XOF via Mobile Money.

The average check is low, the proportion of high-frequency microdeposits is high; ARPU is growing due to bonus mechanics and tournament activities.

The operators' revenue structure includes GGR from slots/rates, commissions of payment providers and marketing expenses; the fiscal burden is made up of license fees and taxes on gross gaming income.

Bottlenecks - the cost of traffic, payment commissions and the volatility of the exchange rate against major currencies in cross-border settlements.

Key metrics for monitoring: MAU/DAU, deposit conversion, D30 retention, average RTP mix of the portfolio, Mobile Money share in turnover and the share of responsible play (limits, self-exclusion).

Trends: an increase in the share of live products and "fast" games, careful marketing without aggressive advertising, localization to French and an emphasis on inexpensive promos.