The future of the industry

Until 2030, Botswana's gambling ecosystem will evolve towards mobile-first and clearer supervision.

Exact rules for online betting and iGaming, KYC/AML reinforcement and responsible play tools (self-exclusion, limits, behavioral alerts) are expected.

The market relies on tourism (Okavango, Chobe): hotels and safari lodges stimulate premium services, partnerships with bookmakers and cross-promotional sports/tourism.

Fintech integrations with local mobile money and banks will simplify deposits/payments and expand coverage outside major cities.

Competition will increase due to regional players from South Africa and Namibia, which will push local brands to improve UX, live lines and local content.

The state focus is on tax predictability, consumer protection and the fight against online gray.

The winners will be operators who invest in compliance, data and light mobile products, as well as in sports initiatives based on football and athletics.