Sports and betting

Football is the main driver of interest and betting: the national league and national team matches give peak turnover on weekends and during continental tournaments.

At the city level, basketball and volleyball are growing, running and cross-country are strong in schools and universities; local derbies and district tournaments form a sustainable fan culture.

Betting is dominated by single and express football, the live market is actively developing; virtual sports are popular as "fast content."

Sales channels - retail betting points, kiosks and "mobile-first" solutions (light web versions/USSD).

Payments mainly through mobile money and vouchers; the average check is small, but the transaction rate is high.

Basic requirements - 18 +, simplified KYC and responsible play tools (limits, self-exclusion).

Key challenges - competition of offshore sites and uneven coverage of regions; trends - digitalization, localization of interfaces in Kirundi/French, partnerships of operators with sports clubs and integration of media broadcasts into reception points.