Economics and statistics

The CAR market is compact and relies on offline bets and gaming halls, while the fastest growth is provided by the online segment with mobile traffic.

The average check is low, but the betting frequency is high: football (local leagues and major African/European tournaments), virtual sports and instant games form the basis of the turnover.

Revenues are made up of margin on rates and GGR on slots/live, expenses - licenses and taxes, agency commissions for offline points, payment and telecom commissions, content royalties and marketing.

Payment base - cash and mobile wallets (Orange Money, Airtel Money); fast cashout and transparent accounting are appreciated.

Seasonality is expressed: peaks occur in international football cycles, decline - in the offseason.

The typical fiscal model includes fees for licenses, gross gaming income accruals, and deductions from winnings at set rates.

Key KPIs: share of mobile deposits, average check and rate frequency, D30 retention, payout-ratio, ARPU/ARPPU and operating margin.

Growth points - further digitalization of payments, improved communication and local personalization of the product line; risks - infrastructure failures and limited payment depth.