Sports and betting
Football is the main mass sport of Djibouti: the local championship remains niche, but the matches of European leagues and national teams gather an audience at the screens.
In athletics, the country is traditionally strong at medium and long distances; amateur runs and school tournaments support the base.
Diving and water activities are developing on the coast, but without a pronounced competitive ecosystem.
Organized betting is practically invisible: there are no ground points, online bets go to offshore sites without local player protection and with limited payments.
For brands - high regulatory risk and low payback; for fans, an emphasis on fan culture and responsible content consumption rather than betting.