Economics and statistics

The Chadian market is compact and concentrated around N'Djamena: offline bets and lotteries give the base, and the largest increase is the online channel with mobile traffic.

The average check is low, the frequency of bets is high; the main turnover is formed by football (local and European leagues, KAN/World Cup), then - virtual sports and instant games.

Earnings are made up of margin on rates and GGR on slots/live; key expenses - licenses and taxes, agency commissions, payment and telecom commissions, content royalties, marketing and compliance (KYC/AML).

Calculations mainly in CFA franc (XAF); deposits/cashouts are growing rapidly through mobile wallets and vouchers, cash retains a role in cash desks.

Seasonality is pronounced (peaks on major football cycles).

Key KPIs: share of mobile deposits, average check and frequency, D7/D30 retention, payout-ratio, ARPU/ARPPU, CAC and payback period, as well as operating margin.

Growth points - digitalization of payments and reporting, development of agent networks and personalization of offers; risks - communication, energy savings and limited payment depth.