Economics and statistics
The Gabon market is compact and mobile-first: the main revenue is formed in rates and slots, while retail outlets are important for cache-in/cache-out, and online is growing due to smartphones and tele-wallets in XAF (Airtel Money, Moov Money).
Operators' income is considered GGR; expenses - processing, content, marketing, compliance/anti-fraud and support.
The fiscal burden includes royalties and taxes on gross gaming income, and municipal fees are possible.
Basic KPIs: MAU/DAU, deposit conversion, ARPU/ARPPU, D7/D30 retention, payout rate (T + 0/T + 1), Mobile Money share and average check.
Drivers - 4G/5G extension, localized promos for football, live products and crash/instant games; risks - payment commissions, seasonality of demand and heterogeneity of law enforcement.
Balancing responsible play and optimizing conversions is key to cash flow sustainability.