Economics and statistics
The Gambia's gambling market is small and fragmented, with a predominance of lotteries and sports betting, while the casino segment is represented pointwise, and the online sector remains nascent.
The industry's contribution to GDP and budget is limited, but stable: the main revenues form licensing fees and taxes on the turnover/profit of operators.
Employment is concentrated in retail betting points, lottery distribution and support services (payments, IT outsourcing).
Demand is sensitive to household income and the tourist season: during peak months, rates and lotto are growing, while online activity is more evenly distributed.
Payments are based on bank cards and international fintech channels; cash is still significant offline.
Key growth factors - formalization of rules, development of non-cash payments and responsible play; the main risks are low solvency of the population and partial departure to the informal sector.