Culture and history

Ghana combines the rich traditions of the Akan, Ewe, Ga and Northern peoples with the colonial past of the "Gold Coast" and the early independence of 1957.

Adinkra symbolism and kente fabric are markers of identity, while highlife/hiplife/afrobeats music and dancing (azonto) set the rhythm of urban life.

The Homowo, Aboakyer, Adae Kese festivals strengthen community ties, and football and the Black Stars team are the key to sport and mass leisure.

Social norms are generally moderate: lotteries are perceived as a familiar format, interest in sports betting is growing in a mobile environment, while responsibility, protection of minors and transparency of operators are valued.