Games and slots

The portfolio in Kenya is formed around "mobile-first" content with low rate denominations.

Video slots 5 × 3 with frequent bonus triggers (free spins, multipliers, respin), fast "crash/instant" games and live casinos (roulette, blackjack, baccarat) are leading online.

Virtual football, basketball and racing give stable traffic between real matches.

Offline - electronic roulette, multi-session slot cabins and compact tables on a schedule.

Localization of interfaces (English/Swahili), simple tutorials and auto-limits increase the retention of beginners; frequent micropayments through mobile wallets support high-frequency sessions.

Useful KPIs: top 10 GGR games, average rate and session length, live vs RNG share, jackpot participation, virtual sports contribution, mobile turnover share and conversion of new players after bonuses.

Trends - lighter customers, buy-feature slots, mini-games within the sportsbook and strengthening the tools of responsible play.