Economics and statistics

Kenya's gambling economy is shaping up around sports betting and lotteries with a steady retail role and the rapid growth of the online channel.

The main turnover driver is mobile money, which supports frequent microtransactions and high engagement.

Seasonality is prominent around European football and continental tournaments; peaks occur on weekends and prime time.

For the budget, the industry gives stable revenues through license fees, taxes on GGR/turnover and deductions from winnings; increasing compliance and reporting increases collection.

Employment is influenced by the sector through retail outlets, contact centers, IT and marketing.

The casino/slots unit is compact, but adds margin and F&B revenue.

Key KPIs: number of licensed operators and POS networks, online share in turnover, average check and rate, payout/take rate, live vs pre-match share, ARPU/ARPPU, bonus conversion, tax revenues and gray segment valuation.

Risks - tougher advertising, offshore traffic and payment failures; growth factors - fintech integrations, localized content, and risk analytics.