Land-based casinos

Kenya's land-based casino market is concentrated in major cities, primarily Nairobi and coastal tourist areas.

A typical format is chamber casinos with 4-5 hotels: several tables (American roulette, blackjack, poker/punto banco on a schedule) and a park of slots/electronic roulette.

Peak loading occurs during the evening and weekend; the core of the audience is local players, business tourists and expats.

Input 18 +, basic ID check and inspection at the entrance; smart casual dress code, designated smoking areas.

Payments mainly cash and cards; mobile money is increasingly connected at the box office (within the KYC/AML requirements).

Additional services - bar and kitchen, Premier League/Champions League broadcasts, mini-poker tournaments, promotions and a loyalty club.

The management focus is on security, dealer training and reporting.

Useful metrics: number of active sites, table/slot ratio, load by shift, drop & win by product, average check, F&B and VIP share, cashier/mobile money conversion.

Trends - digitalization of accounting, tougher compliance and partnerships with hotels and tour operators.