Online casino

The online segment of Kenya is developing in the "mobile-first" logic: the main traffic comes from smartphones through light web versions and applications, and deposits/payments - through mobile money (M-Pesa and analogues) and bank cards.

The work requires a local license and compliance with 18 +, KYC/AML, reporting and advertising rules with an emphasis on the protection of minors.

Popular products are slots, live casinos and fast games within the ecosystems of large bookmakers ("casino inside sportsbook"), as well as virtual sports.

Operators implement limits, self-exclusion, and responsible behavior notifications; localization of interfaces (English/Swahili) and micro-rates increase engagement.

Key challenges - competition of offshore sites and tightening compliance; trends - integration with the payment ecosystem, biometric eKYC by nat-ID, real-time reporting and partnerships with sports leagues and media.