Culture and history

The cultural fabric of Madagascar combines ancient Malgash traditions and French colonial heritage, which directly affects the entertainment format.

Of the long-standing games, a strategic board fanorona stands out, which asked a respectful attitude to the "mind game," while gambling formats came later - along with city cafes, hotels and tourism.

Social norms and taboos (fady) encourage restraint and respect for the family and community: establishments avoid ostentatious luxury, emphasize safety and correct behavior.

Festive cycles and rites (for example, family ceremonies) change the rhythm of leisure, and the music scene (salegy, hira gesy) forms the atmosphere of evening programs.

In visual identity, the motifs of baobabs, lemurs, scurvy and zebu are appropriate; service languages ​ ​ - Malgash and French (often with English).

Communication and advertising are done sensitively, with a focus on responsible play and contributions to local communities.