Games and slots
Game demand in Malawi is "mobile-first": 5 × 3 video slots with frequent triggers (free spins, multipliers, hold-and-spin), fast instant/crash games and live casinos (roulette, blackjack, baccarat, game shows) lead online.
Between rounds of football leagues, virtual sports provide stable traffic.
Offline - multi-game terminals, electronic roulette and compact tables according to the evening schedule.
Denominations are low: micro-rates, short sessions, fix jackpots more often, progressives - point.
Localization of interfaces - English/Chicheva, simple tutorials, auto-limits and reminders of responsible play.
Useful KPIs: top 10 GGR games, average rate and session duration, live vs RNG share, jackpot/feature-buy participation, virtual sports contribution, revenue distribution by device and conversion after promo (free spins, cashback).
Trends - lightweight clients, mini-games inside the sportsbook, gamification (missions/leaderboards) and strengthening eKYC tools.