The future of the industry

Until 2030, Malawi's growth will be driven by a "mobile-first" model: online betting and casinos within bookmakers' ecosystems, micro-betting, live markets and virtual sports.

Payments will be more deeply connected with mobile wallets and banking APIs, eKYC/AML will switch to nat-ID verification and behavioral analytics; advertising will become more targeted and regulated.

Retail will retain its role in Lilongwe, Blantyre and the tourist areas of Lake Malawi, but the share of online will grow due to cheap mobile Internet and interoperability of payment systems.

Fiscal focus is to expand the base by withdrawing revolutions from the "gray zone" and reporting in almost real time, and not by raising rates.

Priorities - limits, self-exclusion, game availability checks (affordability), localization of interfaces (English/Chicheva) and data-driven anti-fraud.

Key risks: offshore traffic, payment disruptions and currency volatility; answers - partnerships with telecom/banks, backup payment channels and content diversification (live, instant, mini-games).

The baseline scenario is moderate but steady growth in GGR and employment while increasing market transparency and social responsibility.