Land-based casinos

Malawi land-based casinos are a small but sustainable segment concentrated in the cities of Lilongwe and Blantyre, as well as tourist areas near Lake Malawi.

The typical format is compact areas with 3-5 hotels: a fleet of slots, electronic roulette and several tables (American roulette, blackjack, baccarat; poker - on schedule).

Peak loading occurs during the evening and weekend; the core of the audience is local players, business and leisure tourists.

Entrance 18 +, basic KYC at the reception, enhanced security measures; dress code - smart casual.

Payments - cash and cards, the share of mobile money and vouchers is growing; F&B service, small shares and loyalty clubs work.

Management focus - dealer training, reporting and responsible play (limits/self-exclusion).

Useful KPIs: number of active sites, tables/slots, shift loading, drop & win by product, average check, mobile payout share, and VIP/F & B contribution.

Trends - accurate digitalization of accounting, partnerships with hotels and tour operators and increased compliance.