Sports and betting

Football is the main driver of interest and turnover: matches of the national league and the national team give peaks on weekends and in prime time; netball is also confidently holding on - one of the symbols of the country's sports.

The betting product is built around the football line (pre-match and live), express trains and "fast" markets; during pauses, virtual sports provide stable traffic.

Channels - retail betting points and "mobile-first" solutions (web/applications/USSD).

Payments - mainly mobile money and vouchers, less often - cards; the average check is small, but the transaction rate is high.

Basic requirements - 18 +, KYC and responsible play tools (limits, self-exclusion, notifications).

Trends - micro-rates, localization of interfaces (English/Chicheva), partnerships of operators with sports clubs/leagues, increased compliance and anti-fraud against the background of competition with offshore sites.