Economics and statistics

The Nigerian market is one of the largest in Africa due to its population and mobile Internet: the main revenue is generated in online betting and slots, retail remains significant for cache-in/cache-out.

Base currency - NGN; turnover passes through local payment gateways and fintech wallets (bank transfers/USSD, cards, super applications).

Operators' income is considered GGR; expenses - marketing, processing, content, anti-fraud/support.

The tax burden consists of federal and state fees, reporting and monitoring of turnover are required.

Key metrics: MAU/DAU, deposit conversion, ARPU/ARPPU, LTV/CAC, D7/D30 retention, share of mobile payments, withdrawal speed "T + 0/T + 1."

Growth drivers - mobile UX, live products and crash games, local promotions for football events; risks - NGN fluctuations, commission costs, heterogeneity of staff rules.

The focus on responsible play, KYC/AML and conversion optimization ensures cash flow sustainability and predictability.