Sports and betting

Football is the main engine of interest: the local Premier League with the Kigali derby and broadcasts of European tournaments form the peak betting volumes on weekends.

Basketball (international matches and tournaments in the largest arena in Kigali) and cycling are growing rapidly - the prestigious Tour du Rwanda attracts sponsors and media.

The betting structure is dominated by single and express football, as well as live market; seasonality around the Premier League, Champions League and African Cup is noticeable.

Channels - retail receipt points and "mobile-first" solutions (USSD/web/applications), where payments go through mobile wallets and vouchers.

Regulation emphasizes 18 +, KYC and responsible play; operators implement limits and notifications.

Key challenges - competition with offshore sites and coverage in the regions; trends - digitalization, live data, virtual sports and partnerships with sports clubs and leagues.