The future of the industry

Until 2030, Senegal, relying on a strong culture of betting on sports and common mobile wallets, will move towards full legalization and licensing of the online segment.

Uniform requirements for KYC/AML through mobile operators, deposit limits and mandatory self-control tools are likely.

State lotteries and equestrian pools will retain the role of "anchor," but the market will gradually open up to private operators with local partnerships and data centers within the country.

In the terrestrial segment, expect point growth in tourist areas (Dakar, Sali) and modernization of PPP.

Advertising will become stricter, the emphasis will shift to sponsorship of sports and responsible play.

Technologically, the market will be "mobile-first": live betting, micro-markets, local content in French and Wolof.

Regionally, Senegal seeks to become the French-speaking hub of UEMOA through predictable rules, transparent taxes with GGR and integration with payment infrastructure.

The general vector is controlled liberalization with the priority of social protection of players.