Sports and betting

Senegal is a country of bright sports traditions, where football remains the absolute No. 1: matches of the national team and top leagues gather a huge audience and consistently form the demand for bets before the match and in live.

The second cultural phenomenon is the Senegalese struggle (lutte sénégalaise): tournaments and fights of stars attract no less attention and stimulate local betting markets with special paintings on outcomes and rounds.

The picture is complemented by basketball, athletics and horse racing, for which ground betting points and sweepstakes work.

The market is gradually digitizing: players are increasingly using mobile phones for settlements and express bets, and offline and online channels coexist, relying on popular local payment solutions and a micro-retail network.