Economics and statistics

The South Sudan market is small and is formed at the junction of offline betting and rapidly growing online from smartphones.

Average check - low, frequency - high; turnover is given by football (local and international matches), then - virtual sports and instant (instant/crash) games.

Operator revenues are made up of margin on rates and GGR on slots/live; key costs - licenses and taxes, royalties to content providers, payment and telecom commissions, marketing and compliance (KYC/AML).

The payment base relies on mobile wallets (m-Gurush, NilePay) and agent networks; calculations mainly in SSP, dollar scenarios are possible in tourist areas.

Seasonality is expressed: peaks occur in qualifying tournaments and major football events.

The typical fiscal model is royalties, gross gaming income accruals, and winnings deductions.

Operating KPIs: share of mobile deposits, average check and rate frequency, D7/D30 retention, payout-ratio, ARPU/ARPPU, CAC and payback period, operating margin.

Growth points until 2030 - digitalization of reporting and payments, partnerships with telecom operators (cheap data packages), local personalization of offers and control of "gray" online; risks - communication, energy efficiency, SSP volatility and cybersecurity.