Sports and betting

Football remains the No. 1 sport: local leagues and national team matches form the main agenda, and European tournaments dominate the lines.

Basketball is quickly gaining popularity due to the bright performances of the national team and the diaspora; school and city leagues support interest.

The betting market has historically relied on ground points and lottery products, but the center of gravity is shifting online: "light" mobile sites/USSD, live lines and micro bets.

For deposits and cashouts, they use local wallets (m-Gurush, NilePay) and agency networks; calculations - mainly in SSP.

Trends - local promos for the national team matches, virtual sports as a calendar placeholder and an emphasis on a responsible game: age 18 +, KYC, deposit limits, self-exclusion and transparent payment rules.