Economics and statistics

Tanzania's gambling economy is compact and concentrated around Dar es Salaam and the tourist corridors of the northern safari.

The turnover structure is formed by sports betting and lotteries; offline casinos remain niche but add margin (tables/slots + F & B/VIP).

The frequency driver is mobile money: micropayments and cashless at the box office support a high transaction flow, and the online channel is growing rapidly against the background of "mobile-first" behavior.

Fiscal revenues are collected through licenses, fees/taxes on GGR/turnover and deductions from winnings; increased reporting increases collection.

Seasonality is expressed in the football calendar (weekend/prime time) and tourist peaks as F&B and drop on tables grow.

Contribution to employment - retail outlets, security, contact centers, IT and marketing.

Key KPIs: Number of licensed operators and POS/agent outlets, online share of turnover, average rate and frequency, payout/take rate, live vs pre-match, ARPU/ARPPU, device stack and mobile money share, GGR by product (sports/lottery/slots/live), tax revenue and grayscale "segment.

Risks - tougher advertising, payment interruptions and currency volatility; growth factors - digitalization of reporting, partnerships with telecoms and the development of responsible play tools.