Sports and betting

Football is the undisputed No 1: Dar es Salaam's national premier league and steamy derbies provide weekend peaks of interest, and continental tournaments add seasonal bursts.

Basketball, boxing and running disciplines complement the picture; schools and campuses have active intercollegiate leagues.

Betting is dominated by single and express football, live markets and "fast" content (virtual sports) are growing rapidly.

Sales channels - retail reception points and "mobile-first" solutions (web/applications/USSD); deposits/payments go through mobile money and banks.

Basic requirements - 18 +, KYC and responsible play tools (limits, self-exclusion).

Trends - micro-rates, localization of interfaces in Swahili, partnerships of operators with clubs and media platforms, as well as increased compliance and anti-fraud against the background of competition with offshore sites.