Economics and statistics

Zambia's gambling economy is concentrated in Lusaka, on the "copper belt" (Ndola/Kitwe) and in tourist Livingston at Victoria Falls.

The turnover structure is formed by sports betting and lotteries; the casino/slots block remains niche, but adds margin due to F&B and VIP.

The main frequency driver is mobile money: micropayments support high transaction flow and "mobile-first" behavior, while retail outlets remain a key channel, and gradually increase their online share.

Demand peaks on weekends and football prime time; additional waves create tourist seasons.

For the budget, the industry generates stable revenues through licenses, fees/taxes on GGR/turnover and general corporate taxes; increased compliance and digitalization of reporting increase collection.

In employment, the sector pulls retail, security, contact centers, IT and marketing.

Key KPIs: Number of licensed operators and POS/agent outlets, online share of turnover, average check and betting frequency, payout/take rate, live vs pre-match, ARPU/ARPPU, device stack and mobile money share, GGR by product (sports/lottery/slots/live), tax revenue and valuation "gray" segment.

Risks - currency volatility, payment interruptions and offshore traffic; growth factors - fintech integration, localized content and partnerships with the Livingston tourism ecosystem.