Sports and betting

Football is the undisputed No. 1: the national Super League and the "copper belt" derby provide peaks of interest on weekends; matches of the Chipolopolo national team enhance seasonality around continental tournaments.

The picture is complemented by boxing, rugby 7 and basketball, as well as school and corporate leagues.

Betting is dominated by single and express football, with fast growing live markets and "fast" content (virtual sports) to maintain traffic between tours.

Sales channels - retail outlets, agent kiosks and "mobile-first" solutions (web/applications/USSD); deposits and payments go through mobile money and banks.

Basic requirements include 18 +, KYC and responsible play tools (limits, self-exclusion, notifications).

Marketing is shifting to club/league sponsorships and broadcast integration.

Key challenges - competition of offshore sites and interruptions in payments; trends - micro-rates, localization of interfaces (English/Bemba/Nyanja), anti-fraud analytics and hybrid ecosystems "sportsbook + casino."