Sports and betting

Football is the undisputed leader, with the Premier League (PSL) and the Harare (Dynamos-CAPS United) and Bulawayo (Highlanders-Dynamos) derbies forming peaks at weekends; Warriors internationals add to the spikes in qualifiers and tournaments.

Strong cricket (Chevrons, international series and domestic tournaments), rugby union/sevens, boxing and golf, which expands the line of betting outside the football calendar.

The product is dominated by single and express football, live markets and "fast" content (virtual leagues) are actively growing to maintain traffic between tours.

Channels - retail outlets and "mobile-first" web/applications; deposits more often in USD (cash/vouchers), point cards, the share of e-wallets is limited by KYC/AML requirements.

Basic norms - 18 +, KYC and responsible play tools (limits, self-exclusion, notifications).

Trends - micro-rates, localization of interfaces (English/Shona/Ndebele), sponsorship of clubs/leagues, integration with broadcasts and strengthening anti-fraud against the background of competition with offshore sites.