Sports and betting

The betting segment in Cambodia is concentrated inside land-based casinos and integrated resorts where sportsbooks are geared towards foreign guests; for citizens, access to gambling halls is limited, so part of the demand goes to informal and offshore channels.

In terms of interest, European and Asian football (Premier League, Champions League, national teams) dominates, followed by basketball, tennis, fighting sports (including kun-khmer) and growing eSports.

User pattern - mobile live bets with small checks, express trains and markets by match timelines; Cashless options, KYC and responsible play limits are in demand at the casino.

To monitor the market, they use the share of live vs prematch, the average check, margins by sport, seasonality around major tournaments and the share of offshore transactions.

The general trend is point growth in IR sports books while maintaining the "external" nature of demand and the high role of compliance.