The future of the industry

Until 2030, a "smart legalization" scenario is likely: point licenses under strict KYC/AML, limits and mandatory responsible play tools.

The online segment will grow carefully - first of all, bets on football, wrestling and ethnosport, as well as live betting on international tournaments.

Drivers: digital payments (cards, e-wallets, QR), local sports content, cooperation with media and a tangible increase in compliance.

Tourism (Issyk-Kul, festivals, World Nomad Games) will tighten niche offline formats and event betting.

Risks - offshore player leakage, payment restrictions and public sensitivity; the answer is clear rules, a register of operators, GGR monitoring and prevention programs.

The basic vector is a small but legal and controlled market with an emphasis on social responsibility and transparency.