Sports and betting
South Korea is a country of mass sports: baseball (KBO League) and football (K-League) collect TV ratings and stadiums, basketball (KBL) and e-sports are growing.
At the same time, gambling rates are strictly limited and are allowed only in state formats: horse racing (through an official operator), cycling and motorcycle racing, as well as football pools/sweepstakes Sports Toto and Proto.
Rates are accepted at licensed points and through official online platforms with KYC, limits and self-exclusion tools.
Private bookmakers and betting on other sports are prohibited.
Trends: growth in mobile sales in permitted channels, increased compliance and responsible play, stable fan interest in local leagues while maintaining a state-controlled betting model.