Sports and betting

Cricket is the undisputed centre of sports betting in Sri Lanka, with peaks in international national team tours and major tournaments, as well as local T20 leagues.

The picture is complemented by football (European championships), rugby and boxing; in resort areas, interest is supported by tourists who bring demand for live rates and an English-language interface.

The main user pattern is mobile betting with a fast line and small checks, express trains and the "ball/over game events" market in cricket are popular.

Risk management is based on limits, pre-match verification and restriction of promotions in the media, taking into account conservative public norms.

To monitor the market, a set of KPIs is used: cricket's share of turnover, live vs prematch, average check, margin by sport and seasonality according to the ICC calendar.

The general trend is cautious growth due to the mobile channel, responsible practices and "sports tourism."