Sports and betting
Legal sports betting in Turkey is concentrated in the state model: bets are accepted through an authorized system with mandatory 18 + verification and payment control.
The main driver is football (Super League, European cups), then basketball, tennis and horse racing; young people are growing interest in e-sports.
Players prefer live betting, totals, odds, and express trains; the coefficient format is decimal.
Mobile channels and instant payments within the framework of local payment solutions are popular.
Advertising is limited, sports sponsorship is regulated, responsible play tools and limits apply.
The general trend is a steady increase in online activity and the expansion of live markets while maintaining strict supervision.