Sports and betting

In Vietnam, sports betting is allowed point and under special licenses with strict limits and KYC/AML, so the legal segment remains narrow.

Fan interest is led by football (V.League 1, Premier League, Champions League, AFC tournament team), followed by badminton, volleyball, combat sports and growing eSports.

User pattern - mobile live bets with small checks and express trains; part of the demand goes offshore online, where there is no local consumer protection.

Operators working in the legal field adhere to responsible practices: limits, self-control, eKYC and transparent reporting.

For monitoring, KPI is used: the share of football in turnover, live vs prematch, average check, seasonality according to the AFC/FIFA calendar and the share of transactions in a non-cash channel.

The general trend is moderate, controlled growth of the legal segment while maintaining strict regulation.