The future of the industry

Andorra will retain a compact, licensed model with a focus on ski and shopping tourism.

Trends in the coming years - eID verification at the entrance, omnichannel loyalty, non-cash and open-banking payments with in-depth AML/CTF and game availability checks.

Online will remain point and permissive (under special licenses) with strict limits, tracking affiliates and restrained advertising.

Growth will be provided by collaborations with resorts and the calendar of events (packages "slopes + spa + casinos"), VIP-individualization and improvement of F & B/event service.

Key risks - seasonality, competition of neighboring markets and rising regulatory costs; the answer is operational efficiency, ESG approach and maximum sewerage of demand in the legal segment.