In Austria, sports betting is legally separate from "gambling" under the federal GSpG and regulated at the land level (Länder).
This means different rules on advertising, limits and the operation of betting points depending on the region, with mandatory KYC/AML requirements and player protection (18 +, self-exclusion, limits).
You can put in licensed betting shops and online from operators allowed by the relevant land.
The top interests of the Austrians are football (Österreichische Bundesliga and European cups), hockey (ICE Hockey League), ski disciplines, as well as tennis and cycling.
The market as a whole is restrained: emphasis on moderate advertising, transparency and integration of responsible practices in partnerships with sports federations.