The future of the industry

Until 2030, the industry will evolve around three vectors.

First, harmonization: expected convergence of licensing, reporting and taxation procedures between the Federation of BiH, Republika Srpska and Brcko to reduce regulatory gaps and "gray" traffic.

Secondly, compliance and player protection: tightening KYC/AML, centralized self-exclusion registries, limits and the "honest advertising" standard with mandatory warnings.

Thirdly, digitalization: an increase in the share of online channel and live formats, the introduction of e-ID/video verification, open-banking and instant transfers, anti-fraud analytics and UX personalization.

Offline will remain the core in key clusters (Sarajevo, Baњa-Luka, Mostar), but GGR growth will be provided by regulated online; cultural drivers - football and basketball - will support the expansion of legal bookmakers and partnerships with sports.