The fiscal base of the market is based on taxation of gross gaming income (≈20% GGR) and licenses, which provides predictable revenues.
The share of online is growing faster than the ground segment, while offline checkout depends on the tourist season of the Black Sea (Varna, Burgas, resorts).
Strict advertising restrictions have shifted the focus of operators from aggressive attraction to retention: loyalty programs, personalized offers, responsible tools.
Costs are rising due to AML/KYC and tech controls, but the move to cashless and local e-wallets is accelerating turnover and payments to BGN.
Key KPIs: GGR/NGR, mobile channel share, ARPU/bet rate, withdrawal rate, retention/churn.
The trend until 2030 is "online-first" with a stable fiscal burden and more even cash flow due to live products and tournaments, with continued tightening of compliance and risk control.
Estimate of the Bulgarian gambling market: €1.5-2 billion of gross gaming income (GGR) per year, online and offline contribution, taxes, employment, growth drivers, risks and forecast until 2030. Understandable formulas, metrics and benchmarks.
Learn more →The structure of fiscal revenues from the gambling sector in Bulgaria: taxes on GGR and profits, license fees, contributions and fines; how budget revenues are formed, what changes with the growth of online, and what scenarios until 2030.
Learn more →Why tourism is a key driver of Bulgaria's gambling industry: Black Sea resorts and ski areas, MICE tourism, seasonality, grocery strategies for casino hotels, cross-promotional with airlines and OTA, VIP segment and responsible play.
Learn more →Full analysis of employment in the Bulgarian gambling industry: who works in casinos and slot halls, what specialists are needed by online operators and game providers, what skills are in demand, how shifts and career tracks are arranged, where vacancies are concentrated and what will be in demand until 2030.
Learn more →Comparative analysis of the gambling markets of Bulgaria, Romania and Serbia: licensing, taxes, online/offline structure, advertising and RG, payment methods, content and tourism. Practical conclusions for operators and players, development scenarios until 2030.
Learn more →What happened after the scandals of 2020 in Bulgaria: the closure of "gray zones," the restart of supervision, the monopolization of lotteries, new rules for advertising, payments and KYC/AML, a public request for the protection of players and what it means for the market until 2030.
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