Licensed operators: Efbet, Winbet, Palms Bet, Sesame

The Bulgarian iGaming market is a mature, legal ecosystem overseen by the National Revenue Agent (NRA). It distinguishes the "big four" brands: Efbet, Winbet, Palms Bet, Sesame. Below is a comparison of products, technologies, omnichannel and approaches to responsibility.

Regulatory frame (short)

NRA licenses, connection to fiscal monitoring, GGR reporting.

Mandatory KYC/AML, RNG/RTP certification, RG tools (limits, timeout, self-exclusion).

Advertising - only for licensed brands with RG disclaimers.

Operator profiles

1) Efbet

Positioning: One of the most recognizable Bulgarian brands with a powerful offline network of PPPs and halls.

Products:

Sports: prematch and live with wide painting on football/tennis, Cash-Out.
Casinos: slots of top providers, roulette, blackjack, live dealers, tournaments.
Technologies/UX: reliable mobile applications, fast cashout (T + 0/T + 1).
Offline/omnichannel: convenient deposits/payments at points, accelerated verification.
Marketing: active sponsorship of clubs, high recognition.
Strengths: dense coverage offline + live width.
Growth zones: refreshing UX and personalisation.

2) Winbet

Positioning: balanced online + offline player with a strong live casino.

Products:

Sports: live-micromarkets, express designers, convenient coupon.
Casino: a large library of slots, strong live tables, regular promotions.
Technology/UX: easy navigation, push notifications by interest.
Offline/omnichannel: modern halls, general loyalty.
Marketing: partnerships with sports, thematic series of events.
Strengths: Live casino and omnichannel.
Growth zones: constant update of the live line and payment rates.

3) Palms Bet

Positioning: a "digital" brand with a focus on modern UX and gamification.

Products:

Sports: focus on live, fast markets, special lines in top leagues.
Casino: wide pool of slots + live, missions, challenges, tournaments.
Technologies/UX: smooth mobile, personal offers, fast Cash-Out.
Offline: point premium presence, association with high-end.
Marketing: collaborations, entertainment campaigns.
Strengths: Modern design and gamification.
Growth zones: control over the cost of attracting in digital.

4) Sesame

Positioning: A fast-growing "online centric" brand with a simple and honest UX.

Products:

Sports: basic and extended live, express designers, match center.
Casino: a variety of slots, live games, regular tournament nets.
Technology/UX: easy onboarding, understandable limits and reality check in the RG panel.
Offline: more modest than Efbet/Winbet - a bet on a pure online experience.
Marketing: point partnerships and promotions without "noise."
Strengths: Clear display case and friendly interface.
Growth zones: strengthening of omnichannel and live micromarkets.

Payments and conclusions

Cards/transfers, e-wallets, vouchers; Accelerated cashouts for verified clients.

Fiscal control of transactions, limits on methods, anti-fraud filters.

Responsible Gaming (single standard)

"Default" deposit/time/rate limits, reality check.

Timeouts and self-exclusion in a couple of clicks.

Visible 18 +, help contacts, support training on early signs of risk.

Sponsorship and contribution to sports

All four brands support football, volleyball/basketball, leagues and clubs while promoting a legal segment and responsible play culture.

Quick comparison

Parameter	Efbet	Winbet	Palms Bet	Sesame
Omnicanal	Very strong offline	Balanced	Premium points	Almost clean online
Live-rates	Wide painting	Micromarkets	Focus on live	Bazovyy→rastushchy
Casino	Large library	Strong live tables	Gamification	Understandable showcase
UX (mobile)	Reliable	Easy navigation	Modern, "smooth"	Easy and friendly
Promo	Classics and tournaments	Series/club promotions	Missions/Challenges	Simple, transparent

Player tips

1. Check for NRA license and RG panel prior to deposit.

2. Compare margins and live painting for your league.

3. For casinos, see providers and RTP.

4. Need an offline wallet and quick cash payments? - Efbet/Winbet.

5. Fresh UX and gamification important? - Palms Bet/Sesame.

6. Always set personal limits.

Forecast to 2030

More mobile and live, personal feeds and recommendations.

Acceleration of cashouts and transparent bonus rules as a standard.

Public RG metrics, quiet responsible marketing.

Point integration of stablecoins through regulated providers.

Efbet, Winbet, Palms Bet, Sesame - four pillars of the Bulgarian legal iGaming. Their competition forms a choice for the player in terms of product, speed and service, and for the state - transparent taxes and a high level of protection. It's a mature market where responsibility and convenience go hand in hand.