Licensed operators: Efbet, Winbet, Palms Bet, Sesame

The Bulgarian iGaming market is one of the most mature in the region: online is legalized, supervision is centralized, and large brands are developing omnichannel (online + offline). Four names that the player hears most often: Efbet, Winbet, Palms Bet, Sesame. Below is an overview of their products, technologies and approaches to responsibility.

Regulatory frame (short)

All brands operate under Bulgarian licenses and are connected to fiscal monitoring.

KYC/AML, RNG certification, visible Responsible Gaming tools (limits, timeouts, self-exclusion) are required.

Advertising - only with RG disclaimers and age restrictions.

Operator profiles

1) Efbet

Positioning: one of the oldest and most recognizable Bulgarian brands; strong offline grid of betting points and halls.

Products:

Sports: prematch and live, expanded football and tennis mural, fast markets.
Casinos: top provider slots, roulette/blackjack, live dealers.
Promotions: regular sports promos, slot tournaments, cashbacks.
Technology and UX: stable mobile applications, fast cashout procedures, clear bet coupon, Cash-Out.
Offline: extensive network of halls/PPS - convenient for deposits/payments and verification.
Marketing and sports: active sponsorship of Bulgarian clubs, visibility in football.
Strengths: mass of offline points, recognition, wide live.
Risks: Conservative UX versus brands "new school

2) Winbet

Positioning: a large multi-brand with online/offline balance and a strong live casino showcase.

Products:

Sports: live betting with micromarkets, express designers.
Casino: a large library of slots, live tables, regular club promotions.
Ecosystem: loyalty programs, cross-promo with halls.
Technology and UX: convenient mobile navigation, quick search for markets, push notifications by interest.
Offline: modernly designed halls; omnichannel loyalty.
Marketing and sports: partnerships with clubs, thematic tournament series.
Strengths: high-quality live casino, strong omnichannel.
Risks: high competition in live rates requires constant product updates.

3) Palms Bet

Positioning: "digital" presentation and modern brand tone. Associated with technology UX and entertainment campaigns.

Products:

Sports: Focus on live, fast markets and top league specials.
Casino: wide pool of slots + live games; frequent promotional seasons.
Additional: missions, in-game challenges, gamification.
Technologies and UX: fresh design, smooth mobile ribbon scrolling, convenient Cash-Out, personal offers.
Offline: presence in premium metropolitan spaces (brand known for high-end segments).
Marketing and sports: active media projects, collaborations with influencers/sports.
Strengths: modern UX, strong gamification.
Risks: high cost of attraction in digital channels.

4) Sesame

Positioning: fast-growing player of the online scene; relies on a clear interface and "generous but transparent" promos.

Products:

Sports: basic and expanded markets, live center, express constructors.
Casinos: a variety of slots and live tables; regular tournament grids.
Technology and UX: easy entry, friendly onboarding, fast limits/reality check in the RG panel.
Offline: more limited than Efbet/Winbet, but focus on pure online experience.
Marketing and sports: local partnerships, point sponsorships.
Strengths: Simple, "honest" UX and understandable stocks.
Risks: fewer offline omnichannel levers - you need to win with the product.

Payments and withdrawals

Standard: bank cards and transfers, e-wallets, prepaid vouchers.

Market practice: instant deposits, accelerated cashouts (T + 0/T + 1) for verified customers.

Responsibility: transaction monitoring, method limits, reporting to supervision.

Responsible Gaming (single minimum)

Limits of deposits/time/rates at registration (available "by default").

"Reality check," timeouts and self-exclusion (independently in the account).

Visible RG disclaimers, 18 +, help desk contacts.

Train support to recognize risks.

Sponsorship and contribution to sports

The four brands actively support football, basketball and volleyball: title partnerships, uniforms, media rights, activations in match days. This strengthens the legal segment and popularizes Responsible Gaming.

Snapshot of differences (quick reference)

Parameter	Efbet	Winbet	Palms Bet	Sesame
Omnicanal	Very strong offline	Strong online + offline	Point premium offline	Almost clean online
Live-rates	Wide painting	Micromarkets, designers	Focus on live experience	Basic live with growth
Casino	Large library	Strong live casino	Wide selection + gamification	Understandable showcase
UX (mobile)	Reliable and familiar	Easy navigation	"Sleek" modern	Easy and friendly
Promo	Classic bonuses	Tournaments/Club Promotions	Quests/Missions	Simple "clean" offers

Player Tips (Safety & Benefit)

1. Check license and responsible tools before deposit.

2. Compare live painting and margin for your league - it differs between operators.

3. For casino games, see RTP and content providers.

4. If you are comfortable with an offline wallet/deposit, choose an omnichannel (Efbet, Winbet). If clean online and fresh UX is important, take a closer look at Palms Bet and Sesame.

5. Include default limits - this is your budget control.

What's next (until 2030)

Even more mobile and live, personal feeds and market recommendations.

Emphasis on payout speed and transparency of bonus rules.

Expansion of public RG metrics and "quiet" marketing without aggressive offers.

Point integration of stablecoins through regulated providers (subject to all requirements).

Efbet, Winbet, Palms Bet and Sesame are the four pillars of the Bulgarian legal iGaming. Everyone has their own style: from a powerful omnichannel and classic promos to digital gamification and a "pure" online experience. Together they form a competitive, convenient and responsible market, where the player chooses by product, and does not take risks in the "gray zone."