Demand is formed by football (Parva League/First League, Bulgarian Cup, European cups with the participation of Ludogorets and metropolitan clubs), tennis (ATP/WTA, Grand Slam), basketball and volleyball; interest in MMA and e-sports is growing.
In betting, express trains to the top European championships, odds/totals and live markets (corners, cards, individual indicators) are popular.
The main channel is mobile applications with live statistics and cash-out, payments to BGN through cards and bank transfers.
The age threshold is 18 +, KYC and responsible play tools are required; due to strict advertising restrictions, operators compete with the quality of UX, the speed of payments and local promotions for national team matches and derbies.