Crypto Casino
Torrent Gear
Advertising restrictions and bonuses
1) Basic principles of advertising communication
Licensed brands only. Any advertising and bonuses from an unlicensed operator is a violation with the risk of fines and blocking.
Age barrier. Any contact with minors is prohibited: targeting, visuals, images of adolescents, platforms with a "children's" audience.
Responsible messages. In a prominent place - information 18 +, reminders of risks and self-control tools (limits, timeout, self-exclusion).
Ban on misleading advertising. You cannot promise a guaranteed win, a "risk-free" game, distort the likelihood of outcomes, hide significant conditions.
Locations and formats. Restrictions on outdoor advertising near schools/medical institutions/social facilities; increased requirements for tone and content of TV/radio/UN and online banners.
2) Bonuses and promotions: what is under special control
T&C's full disclosure. In creativity and on landing, the following should be clearly and not in small print: vager, contribution of games, minimum bet/coefficient (for betting), deadlines, limits, geo/age, exceptions.
Prohibition of "risk-free "/" win-win "formulations. Allowed "free bet when conditions are met," "credit for the game," but with a transparent explanation that this is not cash and how exactly it is recouped.
Welcome bonuses. Permissible with honest disclosure of conditions, without aggressive pressure (countdown timers "have time in 10 minutes" in the base funnel - risk).
Cashback/return. You cannot submit as "real money without conditions" if there are thresholds, limits or wagering.
VIP incentives. For high-rollers - individual offers, but without encouraging excessive play and observing RG triggers (pauses, limits, well-being checks).
Lotteries/draws. Specify the chances, period, selection criteria, source of the prize fund; prohibition of "hidden" randomizers.
3) Targeting, affiliates and influencers
Affiliates = area of common responsibility. The operator is responsible for how partners promote his brand: "gray" domains, clickbait, false offers, retarget for minors are prohibited. The contracts include mandatory RG clauses, the right to audit and immediate traffic shutdown.
Social networks and influencers. Publications - only with 18 +, without "easy" romanticization of games, without images of "easy money." Need a risk note and links to RG tools.
Retarget/Pushi. You cannot remind self-excluded/limited users to use "pressure" scripts ("you miss the chance").
Content marketing. Educational materials on the rules of the game are permissible, but without hidden coercion to bet/deposit.
4) E-mail/SMS/messengers: direct marketing
Consent-first. We need an explicit opt-in, storage of consent logs, a simple opt-out in one click.
Segmentation taking into account RG. We exclude self-excluded and players with active pause limits.
Tonality. Without FOMO pressure, without promises to "recoup." In the mailing list - 18 +, RG links, honest bonus conditions.
5) Sports and media sponsorship
Allowed with restrictions. Branding of uniforms/stadiums/broadcasts - without appealing to minors and "promises of easy money."
Match materials. On the graph/in studios - age and RG markings; in children's content - stop.
Activities with fans. Prizes/contests - with T&C and age verification; no "deposit-for-ticket" mechanic.
6) What counts as "bad practice" (and how to fix it)
You can not: "100% win," "bet without risk," "return everything if you lose," "deposit = instant cash," "have time in 5 minutes - otherwise you will lose the chance."
How to: "First deposit bonus to X CZK. Vager: 30 ×, contribution of games: slots 100%, live 10%, term 14 days. 18+. Play responsibly. Full conditions - on the promotion page."
7) Requirements for creativity and landing (operator checklist)
The brand is licensed in the Czech Republic; visible 18 + and RG references.
In creativity, there are no promises of guaranteed profit, "risk-free," images of minors or "student" vibe.
On the landing - full conditions of the bonus: vager, contribution of games, deadlines, limits, ideal markets/odds for bets.
Cookie/consent banner and privacy policy comply with GDPR; there is a simple opt-out.
An affiliate link leads to the official domain; UTM labels are transparent; the partner passed a compliance check.
For TV/radio/UN - time slots, restrictions on locations and formats are observed.
8) Role of RG and behavioral analytics
Risk triggers in marketing. We exclude users with markers of excessive play from the promo; for "frequent" sessions - cooling the comma frequency.
Messages - "brakes." Push/Banner "you play X hours in a row - pause" increases regulatory stability and reduces complaints.
No pressure promo. Less "countdown" and "last chance," more - honest instructions and soft tone.
9) Sanctions and enforcement (in general terms)
Penalties for misleading advertising, unlicensed marketing, contact with minors, RG/consent violation.
For repeated violators - suspension of actions, exclusion from media channels, enhanced monitoring of affiliates.
Both the operator and the affiliate/publisher are responsible for promoting the unlicensed brand.
10) Practice for affiliates (mini-guide)
Check the brand license, use official creatives and current T & C.
On the site/landing: 18 +, RG-block, rejection of "risk-free" rhetoric, full disclaimer under the offer.
Filter inventory: no traffic purchases at playgrounds/family playgrounds and gray push grids.
Keep consent logs (e-mail/SMS), keep clicks and unsubscriptions, respect opt-out.
11) Player: How to read bonus ads
Look for a vager, game contribution, deadline and limits - without them the offer is incomplete.
"Risk-free" almost always means conditional return (credit/freebet), not cash.
Include RG tools: deposit/time limits, reminders, timeout.
12) Trends to 2030
More transparency: "small print" reduction, standardized bonus term cards.
Age-gating by default: auto-filters and age verification in social networks and ad-networks.
Algorithmic supervision: monitoring the "tonality" of creatives and autopause by RG signals.
Standardization of influencer advertising: uniform disclaimer templates and promo labeling.
In the Czech Republic, advertising and bonuses are allowed, but only with full transparency and a responsible tone. The main rules are simple: only licensed brands can promote; no promises of "no risk" and "guaranteed returns"; all conditions are large and clear; affiliates and influencers play by the same rules. For the operator, this means investing in compliance creatives and RG procedures, and for the player, a calm, honest and predictable user experience.