Culture and history

Denmark has historically developed gambling in a pragmatic, socially responsible way: lotteries and sweepstakes with deductions for public needs are popular, and casinos and bets were formed under strict state control.

With the spread of the Internet, the country moved to a licensed model and introduced nationwide protection tools (ROFUS, eID), consolidating the culture of "moderate play."

Fan identity - football, handball, hockey - affects betting, but advertising remains restrained.

In popular culture, excitement is not romanticized: transparency, security and the ethics of consumption dominate, which has formed a stable trust in legal operators and digital services.