Culture and history
Denmark has historically developed gambling in a pragmatic, socially responsible way: lotteries and sweepstakes with deductions for public needs are popular, and casinos and bets were formed under strict state control.
With the spread of the Internet, the country moved to a licensed model and introduced nationwide protection tools (ROFUS, eID), consolidating the culture of "moderate play."
Fan identity - football, handball, hockey - affects betting, but advertising remains restrained.
In popular culture, excitement is not romanticized: transparency, security and the ethics of consumption dominate, which has formed a stable trust in legal operators and digital services.