Economics and statistics

The Danish model combines licensed online casinos and betting with government lottery control, which ensures a high level of sewage for players in the legal sector and sustainable budget revenues.

The main driver is online and mobile channels; offline casinos occupy a niche share.

Operator costs are concentrated on compliance (KYC/AML, integration with ROFUS, responsible play), which reduces income volatility and social costs.

Advertising is limited in tone and reach, and the "gray" market is constrained by payment/domain measures.

As a result, the market structure looks predictable: stable revenue, moderate margins, low marketing risks and a high level of consumer confidence in legal brands.