Laws and regulation
Denmark operates on a licensed model, with online betting and online casinos available to private operators under licence from Spillemyndigheden (Danish Gambling Authority).
Lotteries and a number of circulation formats retain state control.
KYC/eID checks, behavioral tools for responsible play and connection to the national ROFUS self-exclusion registry are required for all operators (blocks access to all legal sites and ground sites).
Advertising is allowed only in a "moderate" form: bans on aggressive offers, requirements for warnings and restriction of targeting of minors.
There are standards for AML/CTF, reporting, affiliate monitoring and platform technical standards.
For violations - large fines and license revocation; offshore companies are suppressed by payment and domain measures.
The result is a highly canalized, transparent and socially responsible market.