Laws and regulation

Denmark operates on a licensed model, with online betting and online casinos available to private operators under licence from Spillemyndigheden (Danish Gambling Authority).

Lotteries and a number of circulation formats retain state control.

KYC/eID checks, behavioral tools for responsible play and connection to the national ROFUS self-exclusion registry are required for all operators (blocks access to all legal sites and ground sites).

Advertising is allowed only in a "moderate" form: bans on aggressive offers, requirements for warnings and restriction of targeting of minors.

There are standards for AML/CTF, reporting, affiliate monitoring and platform technical standards.

For violations - large fines and license revocation; offshore companies are suppressed by payment and domain measures.

The result is a highly canalized, transparent and socially responsible market.