Sports and betting

Danish betting relies on football (Superligaen, national team, European cups), handball (strong clubs and national teams), hockey and cycling; interest in e-sports is growing.

Acceptance of bets is carried out only by licensed brands under the supervision of the regulator with mandatory identification through MitID and ROFUS verification (self-excluded players are not allowed).

The greatest demand is for 1X2 markets, totals, handicaps and live bets with cashout; advertising and bonuses are limited in tone and conditions.

The emphasis is on responsible play, transparent limits and mobile experience, which maintains high fan engagement at controlled risks.