The future of the industry

Finland is preparing to move to a hybrid model: licensed online casinos and bets while maintaining government functions in lotteries and part of offline.

Expected: new supervision with increased requirements for RG/AML, uniform self-exclusion tools and personal limits, mandatory strong eID verification, stricter advertising and affiliate standards.

Payments will shift to fast banking channels with a well-developed verification of sources of funds; for the "gray" market - payment and traffic locks.

Veikkaus is transforming into a competitive player/partner, offline will continue to "moderate" optimization (less street EGM, more control).

The final goal is high sewerage into the legal segment while minimizing harm and stable tax revenues.