Economics and statistics

The Finnish market is historically concentrated around Veikkaus (lotteries, online and offline products, EGM), supplemented by operator Paf in Åland and ferries.

Revenues after operating expenses are directed to sports, culture, health care and NGOs, which ensures a high "social return" of the legal segment.

Recent years are characterized by a decrease in dependence on outdoor slot machines and the transfer of activity to controlled spaces and online.

The share of compliance (AML/KYC, RG tools) in operators' expenses is growing, marketing costs are moderate.

The planned transition to a licensed online market is designed to increase the sewerage of players in the legal sector, stabilize tax revenues and reduce offshore leaks.

The final picture is predictable budget transfers, an emphasis on responsibility and smooth adaptation to the new competitive environment.